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In the latest episode of The Collective Cast Podcast produced by Arizona Business Collective, we brought together three marketing powerhouses who are helping Northern Arizona businesses own their local markets: Todd Beck (Yavapai Broadcasting – My Radio Place), Lizzy McNett, and Chris Damron of Elevate Business Solutions.
The message was clear — in towns like Prescott, Prescott Valley, Flagstaff, and Sedona, the smartest owners aren’t picking digital OR radio. They’re using both together and watching their competitors disappear in the rear-view mirror.
Radio: The Local Trust Machine That Still Works in 2025
Todd Beck from My Radio Place reminded everyone why radio remains unbeatable for local reach: over 92% of Yavapai County adults tune in weekly, many while driving Whiskey Row or heading up the hill to Flagstaff. A great radio spot with a simple, memorable call-to-action plants your brand exactly when people are ready to buy — think couples scouting venues for dream weddings or businesses planning corporate retreats.
Digital Done Right: SEO + Geo-Targeted Precision
Lizzy and Chris from Elevate Business Solutions shared their proven local playbook:
- Hyper-focused SEO optimization that dominates searches like “Prescott wedding venue” or “Sedona event space near me”
- Geo-targeted display and video ads that only serve people within your exact service area
- Mobile-first, lightning-fast websites built for instant inquiries and bookings
- Google Business Profile optimization that turns searchers into event leads
Real Results: The Willow Creek Inn Story
A perfect example discussed on the show is the Willow Creek Inn a stunning wedding and event venue in Prescott, Arizona, nestled amid lush gardens, serene creeks, and majestic trees — ideal for everything from intimate elopements to grand receptions and community galas. Before partnering with Elevate, their website was buried on page 4–5 for relevant searches and attracting fewer than 300 visitors per month. After a full SEO overhaul, geo-targeted campaigns, and website optimization:
- Ranked #1–3 for high-intent terms like “Prescott outdoor wedding venue” and “rustic event space Arizona”
- Monthly organic traffic exploded from under 300 visitors to over 3,800 in just six months
- Event inquiries surged 285% — leading to more booked weddings, corporate events, and parties, with zero reliance on pricey OTAs
That kind of growth doesn’t happen by accident. It happens when local SEO and geo-targeted ads work together with the trust and reach of radio, turning casual listeners into confirmed bookings.
The Winning Combo
Run radio to become the name everyone already knows, then seal the deal with precision digital marketing that shows up exactly when someone searches or browses in your area. Trust + precision = domination — whether you’re hosting vows under the pines or a New Year’s Eve gala with live music.
Run radio to become the name everyone already knows, then seal the deal with precision digital marketing that shows up exactly when someone searches or browses in your area. Trust + precision = domination — whether you’re hosting vows under the pines or a New Year’s Eve gala with live music.
Ready to make 2026 your best year ever?
Book a free local SEO & geo-targeting audit with Elevate Business Solutions
Launch a radio campaign that drives real traffic with My Radio Place
Launch a radio campaign that drives real traffic with My Radio Place
Explore Willow Creek Inn’s enchanting spaces
Author: Lizzy McNett
Our expert team delivers tailored online strategies, like SEO and social media, alongside impactful offline campaigns, such as events and print ads, to connect with your audience across every channel.
