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Unlocking Local Business Growth in Northern Arizona

Listen to Podcast Below In the latest episode of The Collective Cast Podcast produced by Arizona Business Collective, we brought together three marketing powerhouses who are helping Northern Arizona businesses own their local markets: Todd Beck (Yavapai Broadcasting – My…

By Lizzy McNett
GEO Targeted PPI Ads, Google PPC Ads, Paid Advertising

Why Geo-Targeted PPI Ads Might Outshine Google PPC

For businesses in Yavapai and Coconino Counties, choosing the right digital advertising strategy is vital to engage a market of nearly 400,000 residents and a robust tourist base [1]. While Google pay-per-click (PPC) ads have their place, geo-targeted pay-per-impression (PPI)…

By Lizzy McNett