In a crowded marketplace where customers see hundreds of businesses, standing out means more than just a good product or service. BBB Accreditation signals that your business operates with honesty, integrity, and a commitment to resolving consumer concerns. It’s a way to build trust long before a customer ever contacts you or buys something.
What Is BBB Accreditation in a Nutshell
BBB Accreditation means your business has met standards set by the Better Business Bureau related to honesty, transparency, and ethical behavior. These standards are called the BBB Standards for Trust. Being accredited doesn’t mean BBB endorses your product quality, but that you commit to integrity in how you do business. Once accredited, your business gets listed in BBB directories, gains visibility, and shows customers you’re serious about doing right.
BBB Accreditation means your business has met standards set by the Better Business Bureau related to honesty, transparency, and ethical behavior. These standards are called the BBB Standards for Trust. Being accredited doesn’t mean BBB endorses your product quality, but that you commit to integrity in how you do business. Once accredited, your business gets listed in BBB directories, gains visibility, and shows customers you’re serious about doing right.
Key Benefits of Being Accredited
Accredited businesses enjoy enhanced credibility; customers are more likely to trust them because of the BBB Seal. You also get greater visibility. The BBB directory helps prospective customers find you when they search for trustworthy businesses. Plus, there are business tools and resources made available through BBB to help you manage your profile, respond to reviews or complaints, and generally strengthen your operations.
Accredited businesses enjoy enhanced credibility; customers are more likely to trust them because of the BBB Seal. You also get greater visibility. The BBB directory helps prospective customers find you when they search for trustworthy businesses. Plus, there are business tools and resources made available through BBB to help you manage your profile, respond to reviews or complaints, and generally strengthen your operations.
What to Know Before Applying
To get accredited, your business must meet certain standards, fill out an application, and pay annual dues for the accreditation, review, and monitoring. BBB accreditation does not mean BBB has evaluated every product or service you offer. It means you agree to uphold trust and make good-faith efforts in resolving consumer issues.
To get accredited, your business must meet certain standards, fill out an application, and pay annual dues for the accreditation, review, and monitoring. BBB accreditation does not mean BBB has evaluated every product or service you offer. It means you agree to uphold trust and make good-faith efforts in resolving consumer issues.
Take Action
If you run a business and want to build customer confidence, applying for BBB Accreditation is a smart move. Visit BBB.org/Get-Accredited to start your application. For consumers, when you see the BBB Seal on a business, it’s a signal that this company has agreed to higher ethical standards and will address issues responsibly.
If you run a business and want to build customer confidence, applying for BBB Accreditation is a smart move. Visit BBB.org/Get-Accredited to start your application. For consumers, when you see the BBB Seal on a business, it’s a signal that this company has agreed to higher ethical standards and will address issues responsibly.
Let’s raise the bar—choose, support, or become businesses that walk the talk in integrity and trust.
Resources
- BBB Accreditation – Official BBB page detailing the accreditation process, standards, and application steps.
- BBB Standards for Trust – Overview of the eight Standards for Trust that accredited businesses must uphold.
- BBB Business Directory – Searchable directory for finding BBB Accredited Businesses.
- BBB Business Services – Information on tools and resources available to accredited businesses for profile and reputation management.
- BBB Seal – Details on the BBB Seal and its significance for consumer trust.
