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BBB 4 Good & Why It Matters — Locally in Prescott

In today’s world, people want more than good products or services — they want businesses with heart. That’s where BBB4Good comes in. It’s a program from the Better Business Bureau that verifies businesses not just for trustworthiness, but for their positive impact: how they treat customers, their community, and the environment.
What Is BBB 4 Good in a Nutshell
To be “BBB4Good Verified,” a business must already be BBB Accredited and meet extra standards around social or environmental impact. These standards include community engagement, authentic marketing, and transparency in reporting impact. This verification gives consumers confidence when choosing companies that align with their values while offering businesses a mark of credibility.
Local Highlight: Prescott Woman Magazine
One great example in Prescott is Prescott Woman Magazine. They’re BBB-Accredited and also BBB4Good Verified. This magazine stands out for its dedication to empowering women, promoting local businesses, and engaging in community work. Their verification shows how a long-term commitment to purpose can align perfectly with trust and reputation, proving that social good and business success can go hand in hand.
Why Prescott Should Care
When local businesses become BBB4Good Verified, they help raise the standard for everyone—showing more transparency, giving back to the community, and inspiring others to follow their lead. Supporting these businesses means your dollars go further, strengthening both our economy and our culture of trust.
Take Action
Looking to support purpose-driven businesses? Start by exploring the BBB4Good directory to discover companies that share your values. If you own a business, consider becoming BBB4Good Verified yourself. It’s an opportunity to highlight your impact, build consumer confidence, and join a growing movement that blends profit with purpose.
Visit BBB.org/BBB4Good to learn more and take the next step today.


Resources

  • BBB4Good Program – Official BBB page detailing the BBB4Good verification process, standards, and directory.
  • BBB Accreditation – Information on becoming a BBB Accredited Business, a prerequisite for BBB4Good verification.
  • Prescott Woman Magazine – Website for Prescott Woman Magazine, a BBB4Good Verified business in Prescott, Arizona.
  • BBB Serving Central and Inland California – Official BBB page for the region covering Prescott, providing local business resources and contact information.
Breeanya Hinkel
Author: Breeanya Hinkel